I take digital products from vague idea to live and used.

Four builds, shipped

My own products, discovery through to production. Twenty years in, I still do the work myself.

1. Deucey

   Apple Watch + iPhonePadel scoring that keeps players focused on playing.

   Four players, one score, and nobody sure if it's 30-40 or 40-30. Keeping track pulls attention away from the point being played.

   I own it end to end: the product spec, 25 user journeys, the design system and the Swift build across watch, phone and a shared rules engine. The brief: make scoring effortless, make the match easier to follow, and let the technology improve the game without dominating it. You score from the wrist without looking, and the phone calls the score to the court, so all four players stay in the point.

   

   

   

   • Eyes on the ball

     Score with the crown, a swipe or a double tap, without looking. A distinct haptic tells you whose point went in. A single tap never scores, so a sweaty wrist can't change the match.

   • The court hears the score

     Every point called through the phone or a Bluetooth speaker: deuce, golden point, set point, tiebreaks. 196 recorded clips, each checked by speech-to-text before it shipped.

   • Either hand, either wrist

     It detects which wrist the watch is on and which side the crown sits, then maps every gesture so the near side of the net is always your point. A manual flip covers the edge cases.

   • Never drops a point

     Each point is an event on an append-only log, so nothing gets overwritten. The watch keeps scoring if the phone drops out, and they reconcile the moment it's back. Undo and correct in one swipe.

   • Real padel rules

     Golden point, the new star point, advantage, tiebreaks and super tiebreaks, all set before the first serve. Props in landscape as a courtside scoreboard, readable from the baseline.

   • Quiet by default

     Calls are off, key points only, or every point. Haptics confirm a score without a glance at the screen. The app speaks when it helps the match and stays silent when it doesn't.

   Hear the score called

   Hear a game called

   • Game point
   • Deuce
   • Golden point
   • Match point

   Coming nextVideo

   Every point is already a timestamped event, so syncing Deucey to court video is a join, not a rebuild. Every rally indexed by score, so finding the point that mattered takes one tap instead of a scrub through an hour of footage. The score stays in the background and makes the match easier to look back on.

   Commits

   145

   Rules-engine test coverage

   90%

   Voice clips, all verified

   196

   User journeys specced

   25

   • SwiftUI
   • watchOS
   • WatchConnectivity
   • SwiftData
   • ElevenLabs
   • Swift 6

2. Domestique

   Weekend buildAn agentic cycling trip planner.

   Planning a multi-day ride means juggling routes, gradients, daylight and where to sleep across a dozen tabs.

   Ran the discovery, designed the agent loop, built it. It turns a rough ambition into a day-by-day tour: routes, bike-friendly stays, weather, cafe stops. LLM-as-judge eval suite behind it.

   • Claude API
   • Python
   • FastAPI
   • Streamlit

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   Repo

3. Eleo Jobs

   In daily useA white-labelled recruitment engine.

   Job boards return hundreds of near-misses and no sense of which roles are actually worth a reply.

   Built and shipped a recruitment engine, then white-labelled it as a product: it pulls roles, scores each against a profile with an LLM, and ranks a shortlist with the reasoning attached. I run my own job hunt through it.

   • Claude API
   • TypeScript
   • Next.js
   • Postgres

   

   Live

4. VeloLog

   macOS + KarooA native training app, Mac to head unit.

   Structured indoor training means a subscription, a closed ecosystem and someone else's idea of a workout.

   Built a native macOS training app in SwiftUI: ERG-mode structured workouts driven over ANT+, live power, cadence and torque, then deep post-ride analysis: mean-maximal-power curves, time in zone and a FIT export. It also runs on the bike, a companion Hammerhead Karoo app in Kotlin with custom on-device data fields.

   • SwiftUI
   • Swift
   • ANT+
   • FIT
   • Kotlin
   • Karoo SDK

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