20 years owning the whole journey: discovery, UX, architecture, delivery. Strongest where digital serves a physical experience. Now shipping AI products at Eleo Studio.
Open to Head of Product, Product Director and founding product roles: something new to define, or a live product to own and grow. London, hybrid or remote. Available within a week.
My own products, discovery through to production. Twenty years in, I still do the work myself.
Weekend buildAn agentic cycling trip planner.
Planning a multi-day ride means juggling routes, gradients, daylight and where to sleep across a dozen tabs.
Ran the discovery, designed the agent loop, built it. It turns a rough ambition into a day-by-day tour: routes, bike-friendly stays, weather, cafe stops. LLM-as-judge eval suite behind it.
In daily useA white-labelled recruitment engine.
Job boards return hundreds of near-misses and no sense of which roles are actually worth a reply.
Built and shipped a recruitment engine, then white-labelled it as a product: it pulls roles, scores each against a profile with an LLM, and ranks a shortlist with the reasoning attached. I run my own job hunt through it.
macOS + KarooA native training app, Mac to head unit.
Structured indoor training means a subscription, a closed ecosystem and someone else's idea of a workout.
Built a native macOS training app in SwiftUI: ERG-mode structured workouts driven over ANT+, live power, cadence and torque, then deep post-ride analysis: mean-maximal-power curves, time in zone and a FIT export. It also runs on the bike, a companion Hammerhead Karoo app in Kotlin with custom on-device data fields.
Structured workshops and user interviews to find the real problem before a line of code.
A working slice in days, in front of real users, to learn what the spec missed.
Own it through to production. I can write the code as well as the brief, which keeps estimates honest and the team unblocked.
Instrument what matters, own the number, then cut and sharpen.
Membership, hospitality and sport: businesses whose real product is a physical experience.
Open to Head of Product, Product Director and founding product roles: something new to define, or a live product to own and grow. London, hybrid or remote. Available within a week.